One of the big topics that caugtht the eye at the recent SxSW conference is Austin, USA is Stickybits. This is another example of some new technology which could have far reaching implications and opportunites for the the digital marketing community and small business in general.
So what are Stickybits?
So what are they and how may they form part of a businesses digital marketing planning? Basically, they’re barcodes that let people attach digital content to real world objects. When scanned by the Stickybits app, any user can see that content and upload their own. A pack of 20 stickers are available on Amazon for $9.95. Barcodes are also available for free downloading on the Stickybits website.
You don’t have to buy stickers, and can attach them to any Quick Response (QR) code. You can download codes and attach them to random things. Stickybits turns these QR codes into a unique number and lets people attach new content. It’s user-generated content. Basically, the first person that attaches to the code is considered the moderator and can delete anything that’s added afterwards. Soon we’ll have ways for brands to manage their Stickybits.
If you have any questions about how this may work for your business, then give us a call!