Web Analytics

Analytics has replaced intuition as the best way to answer questions about who your visitors are and how they interact with your website.

With Web Analytics organisations today have a new way to compete...

According to Wikipedia, "Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage". Web Analytics, sometimes referred to as website traffic analysis, gives you information that you can leverage to better understand how visitors are interacting with your website.  It helps to estimate how the traffic to the website changed after the launch of a new advertising campaign and also provides data on the number of visitors, page views etc, to gauge the popularity of sites which helps with market research. 

To be effective, every website must have business goals and defined objectives. When customers achieve those goals, you have conversions. As the website owner, you can use Web Analytics data to encourage visitors to purchase, subscribe, register, make referrals, or accomplish other goals that can be both measured and optimised. Yes, it's possible to funnel Web Analytics information directly to the bottom line and turn data into pounds. Learn how you can dramatically increase your customer conversion rates by working with our digital marketing team based in Etchingham, East Sussex. 

Use data effectively 

In the online world, almost everything can be measured: unique visitors, clicks, engagement, buzz, open rates, conversions, demographics, branding and time spent are just a few examples of the many available metrics. Marketers and business owners can embrace the very real potential of all this information – but often feel overwhelmed by mountains of data, or stymied by the technology that delivers the solutions and can find it difficult to answer the following questions:

• So how should you determine what to measure?
• How do you establish a data-centric company culture?
• How to make sense of all the data, charts and numbers at your fingertips?
• How can you then turn it into action?
• Can we measure across channels (even offline)?
• How can we forecast?
• How do you best evaluate your Web Analytics data?

Keep tabs on your industry and competition

Web Analytics isn't just all about you but can provide competitive data on an "apples-to-apples" comparison of you to your online competitors and your industry.  WSI can help provide data that enables you to gauge:

• the percentage share of industry visitors to your site
• the campaigns competitors are running and how well they work
• benchmarking search marketing
• industry conversion rates
• etc

Web Analytics will help you get into your customer’s mind to gain greater profits

Web Analytics can teach you a great deal about who your visitors and how they interact with your website.  Web Analytics can tell you how they arrived at your site, which search engine they used, which link they followed, did they click on your pay-per-click ad, or type in your website address directly into their browser.  You can see the pages visited, l how long they stayed on each page, where they clicked, what pages they viewed as well as from which page they exited your site. 

Once you understand your visitors' behaviour, you will be able to identify and eliminate conversion obstacles that slow down or prevent visitors from completing the conversion goal. The result will be an improved visitor experience encouraging more conversions.  Here at WSI in Etchingham, East Sussex, we are digital marketing experts and can show you a scientific, data centric and logically progressive way to make more money online using Web Analytics. Call your WSI Digital Marketing Consultant for a meeting today!