On April 21st, Google rolled out its latest algorithm update. Unlike Panda and Penguin, this update only targeted the mobile search rankings, and was devised as a way to improve the search experience for users. What this inevitably meant was that any websites that were unresponsive, or didn’t have a separate mobile site, were pretty much delisted from mobile search results. This has led many webmasters to look for ways to improve their site’s friendliness to improve their SEO rankings. If you are one of the site owners that has lost traffic due to the latest update, keep reading for three ways to improve your site’s friendliness.
1. Track Your Mobile Keywords
Do you know how your website ranks in mobile search for your keywords? According to Bright Edge, 62% of organic searches differ between the mobile and desktop search engines, so if you want to improve your SEO, you’ll want to be aware of how your site is displayed. To do this, you can use the Search Queries section in Google Webmaster Tools. When there, you can adjust the filters to ‘mobile search’ or ‘web search’. By doing this, you will see which keywords are sending traffic to your website on each type of search. You can also use Search Queries to analyse your competitors – they may differ in each set of results.
2. Understand the Importance of Local Search
According to Mobile Playbook, 94% of mobile users search for local information via their mobile phones. So it is vital that you understand the importance of local search and optimise your site accordingly. Start off by using Google Adwords to find out your local search terms. Usually this will be a combination of your keywords + the town and city that you are located in. You can then optimise your existing pages with these keywords. You also want to sign up to local business directories, sign up to Google+ Local, and ask your customers for reviews. Make sure your address is correct on your website, and on every site that you sign up to.
3. Make Purchasing Easy
Global mobile spending has been increasing rapidly, and is expected to top $100 billion dollars in 2016. If you want a fraction of this market, you’ll need to make it easy for visitors to use your site on a mobile device. This means making it easy to browse your products or services, and making checkout and payment as simple as possible. With many people feeling comfortable making purchases by mobile, and many people making split second decisions to buy something, this is not something that you can afford to ignore.
Google has been touting the importance of mobile search for many years now, and their latest update has shown that they are following through with what they are saying. They are providing webmasters with a lot of help to improve their sites, and there really is no excuse not to make your site mobile friendly anymore.