Paid Search Marketing

Reach targeted leads that will be funnelled to your website instead of your competitors'.

Pay Per Click (PPC) for the right targetted leads

Three key questions that business owners need answers to:

• Would you like your site to appear when someone searches for your product or service online?
• Would you like to lower the cost of getting new customers?
• Would you like flexibility and control over you ad spend?

The best way to find new customers is to make sure they can find you when they are ready to purchase your product or service.  Paid Search Marketing uses a direct response advertising model that allows advertisers to purchase premium placed ads of their choice on search result pages, ad networks and content sites such as blogs, news sites etc. This advertising model is often referred to as Pay per Click (PPC).

Paid Search Marketing via PPC helps you reach targeted leads that will be funnelled to your website instead of your competitors'.  When someone searches for keywords specific to your business, your site will appear high up in the paid sponsors’ section of the search engine. This means that visitors searching for your products or services can easily find your business, resulting in an increase in targeted traffic to your site – prospects who are interested in purchasing your offerings – right there, right now.

Pay Per Click (PPC) is a cost effective way of driving traffic to your website or landing page

The internet is now the main place people go to search for information about products and services, compare offerings and prices and then make a purchase. The fact is that many people are searching for what you offer right now! The key is to know exactly what keywords they are using to search. WSI’s Digital Marketing Consultants can develop a professional Keyword Analysis Report that can be used to create a targeted Paid Search Marketing campaign for your business. This involves setting up, managing and monitoring the results of a Pay-per-Click (PPC) advertising campaign.

Think of it like a food outlet in a shopping precinct or mall. Shoppers walking around the food stalls are obviously looking to satisfy  their appetites. Every food chain that is there can potentially satisfy them.  However, someone looking for Sushi will head to the Oriental place rather than the one selling burgers. And if he gets a nice combo deal, he may end up with some Tempura and Green Tea alongside the Sushi. Food for thought...what is the point we are trying to make here?

Web users are becoming sophisticaed and demanding as their online habits and confidence grow.  Their searches are now much more complex than the offline mall shopper. He or she does not go online and search for “city + restaurant” anymore. Instead they search “suburb / post code + Sushi”, if that’s what he or she is looking for. It would take work and sustained effort for a Sushi restaurant to come up high in the natural or organic search listings. However, there is some prime real estate online, on top of the organic listings and to the right of the browser screen under ‘Sponsored Links’. That’s where an attention-grabbing Pay-per-Click ad like, “Best Sushi in Central London!"  can drive targeted traffic to your restaurant site. 

You only pay when a prospect clicks

What happens if the prospect doesn’t click on your ad? Well, you don’t pay for your ad to simply show up in the right place. You only pay if someone actually does click and go to your site or landing page. So you don’t have to worry that your ad will show up and get wasted clicks from someone searching for “bookstore in Central London”, for example.

There are many PPC providers and the three largest networks are Google Adwords, Yahoo Search Marketing and  Microsoft adCenter and all three operate under a bid-based model.  Cost per Click varies depending on the search engine and level of competition for a particular keyword.  WSI Digital Marketing Consultants based in Etchingham, East Sussex can help you with Paid Search Marketing and offer value added tracking tools to make sure you know where every penny is spent and what it brings back to your business.

PPC campaigns can be set up to direct traffic to a specific landing page or to calls to a single phone number (preferably toll free). That way, you can track the results of your campaign and enhance it periodically to get the best results. Call now for your PPC roll out!