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We help established websites get high rankings on the main search engines, improve their traffic volume and convert visitors into real customers, leading to increased sales.

Search Engine Optimisation (SEO) - drive traffic to your website

According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day! There are now more than 500 million registered websites with many billions of pages - and growing day by day. How do consumers find their way to all these sites? The answer is through the use of search engines and search engine optimisation techniques

You’ve probably heard of Google, Yahoo!, Bing and others. These are the big players in the search engine business and millions of internet consumers and searchers use them every day  to find everything from stock market tips to sports cars to plumbers. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your business web site to be listed.  However,  being listed isn’t enough; you also need a high ranking in the search results to benefit from the considerable amount of traffic they can send to your web site.

Why do some web sites rank well?

Have you ever wondered why some sites are at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Search Engine Marketing (SEO) is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic. Unlike Pay Per Click Marketing, Search Engine Optimisation will help your site be ranked in the search results rather than the paid links section.

Optimising business websites through search engine optimisation techniques is a great way for business owners to attract traffic to their websites. Here at WSI, after working with Search Engine Optimsation (SEO) for many years, we have learned to appreciate the value of SEO and it is without doubt the main strategy that we advise business owners to focus on, regardless of industry.  The important thing to remember is that SEO is a long term strategy as it does not happen overnight. In fact, it can take many months to succeed with SEO and therefore it should be the main component in any digital marketing plan. Search Engine Optimisation can be a complex task and is not a one off exercise.  This is where many business owners go wrong. A well thought out Search Engine Optimisation approach should be a key part of your digital marketing plan to establish your online business and has three main benefits:

• increase your rankings in major search engines

• improve the volume of quality traffic  

• increase brand awareness and recognition  

Search Engine Optimisation delivers ongoing ROI

 

 

Paid Search can get quick wins and early traffic to your site, but for the longer term business success you need a strategic, sustained and quality organic search marketing effort. WSI Consultants are trained and certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and ROI on your online marketing expense.

Every business is different but but they all need effective digital marketing which will result in more targeted traffic, increased sales and increased revenues.   We at WSI in Etchingham, East Sussex can help you analyze your business needs and guide you towards an appropriate Search Engine Marketing (SEM) and even Social Media Optimization (SMO) strategy. To help you move your business to the next level, WSI can provide you with a comprehensive blend of SEM tools and techniques.  Your website will not improve on its own.  Contact us today and get the traffic you deserve

Quality copy is a must for SEO 

For a successful Search Engine Opimisation approach, the quality of your website copy is very important. For example, it is important to put the right keywords in your page content to signal to search engines that the page is actually about the keyword and should show up in search results. Sites that actually encourage you to take the desired actions are usually good content sites. However, “good” does not necessarily mean “a lot”. What it does mean is “compelling”. A landing page of 250 words can drive more qualified leads and conversions than a 700 words, badly written, long scrolling page of little value. Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action is of no use either.

As search engines refine their algorithms and place greater importance on useful, meaningful, well written copy that is SEO -friendly. The savvy Internet marketers like those led by WSI Consultants based in Sussex are winning with words! You can too. Call your WSI Digital Marketing Consultant today to find out how your Web copy can be polished up to drive good search results and quality conversions.