On our Digital Marketing blog, I wrote a about Foursquare a couple of days ago. Since that post, Foursquare has added around 100,000 new users pushing its total to 500,000 and feeding more fuel to the hype machine that this brand has ridden in recent months. The New York-based company’s feat was spearheaded with a synergy-minded guerilla marketing tactic at the South-By-Southwest (SXSW) festival’s interactive conference.
An 11-person marketing team for the locations-based game – which via a smartphone app lets users identify what establishments they visit – evidently worked up a good sweat. They set up an actual game of “four square” in front of the convention hall during the Austin, TX-based event. During the five-day conference that wrapped on Tuesday, the team took turns leading the playground game for around three hours each afternoon while inviting conference attendees and other passers-by to join in.
See the full post here.
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