Digital Society and the World we live in
Some amazing digital statistics: 6.7 billion text messages every day, 350 million active Facebook users, 60 million LinkedIn business users (4 million in the UK) and 5 million tweets a day – all these elements not only change the way we interact with each other, but also the way we learn and we should provide learning.
The Digital Economy and Social Media is affecting every aspect of our lives and businesses. A recent article posted on the BCS website describes how the UK is currently moving towards a skill and talent gap as the working population moves towards retirement age and fewer young people are around to fill these spaces. The artilcle points out that ‘Kids are consumers and the workforce of tomorrow,’ and emphasises that it is paramount for organisations to understand how to play and engage on their terms. ‘Social Media is essentially millions of conversations going on online,’
One of the key aspects of today’s digital society – and therefore a vital element when trying to understand and target Generation Y – is the fact that online, many products are available for free. The question posed in this article , therefore, is how can training companies embrace that and use it to their advantage?
You can read the full article from the BCS by following this link.
As Mike Pilbeam from Cisco points out in the article, for training organisations and all businesses it is still vital to measure on social networks. ‘Measure everything you can,’ says Mike. ‘For example, feedback, contributions, how people are performing against their peer group, or consumption. So for example, what do people consume, what is working, what is not and so on. It is all about taking advantage of the human nature.’
At WSI we are members of the BCS and it is an important stategic relationship for us to be associated with the the Chartered Institute for IT. As the article points out many of the new Web 2.0 or Social Media platforms are free to use but there is a cost to make sure that your organisation uses them in the most effective way. At WSI we are digital marketing and social media experts, so feel free to comment or get in touch with our Digital Marketing Practice if you need our help.