Digital Marketing Plan from WSI
Every business is different and different businesses require different solutions. However, our experience has shown that there are some basic fundamentals. For example, a competitor analysis is the best foundation for developing your digital marketing plan. A WSI Digital Marketing Plan is an integrated strategy that combines various aspects of internet marketing (such as search engine optimisation, website analytics, paid advertising, etc) to maximise your return on investment.
A Digital Marketing Plan Consists of the Following:
As we mentioned above every business is different and may require some, more or less of the following digital marketing plan components:
Digital Marketing Plan includes Pay Per Click
Pay Per Cick (PPC) is the fastest, most flexible and easiest element to manage in a digital marketing plan and program. At WSI we have Google AdWords Certified consultants to create effective PPC campaigns that run on all the major search engines. PPC is so effective because we can make changes quickly, it can be tracked and analysed in great detail and it brings the fastest results when compared to other internet marketing systems. When you contact us for your WSI Digital Marketing Plan, dedicated campaign managers at WSI Digital Marketing will set up and run a PPC campaign for your business.
Digital Marketing Plan and Search Engine Optimisation (SEO)
In order to get your website ranked in the organic results of search engines and increase website traffic, a search engine optimisation strategy is usually a pre-requisite to optimise your website. At WSI Digital Marketing, we specialise in attracting more online attention to your website and landing pages by making sure that you are found online. Our skilled team uses various online techniques, such as in-bound linking, directory submissions, blog linking, article posting and social bookmarking to inform related websites and information providers that you are in business and ready to service. The goal of the program is to convince Google and others that you are a serious and relevant business that they should pay attention to and reward with high rankings.
Digital Marketing Plan with Social Media Marketing
You probably chose your company name, your website url branded domain name along with any other trademarks you have very carefully. What about all the other names that need to be registered on all the relevant social platforms. For example, do you own your Facebook name, your Youtube name etc? You may not yet be active some specific social spaces. However, in order to protect your brand, WSI Digital Marketing will register your company on the following social media sites and we keep this information on file to assist you with your social media strategy: Twitter, Facebook, Bit.ly, Disqus, LinkedIn, Reddit, Digg, Technorati, Delicious, Squidoo, Ping.fm, Blogger and more.
Digital Marketing Plan Must Include Content Marketing
Your website and your social media property needs to become your 24/hour online marketing engine. This can be achieved through content marketing, which is the art of understanding exactly what your customers need to know, and delivering it to them in a relevant and compelling way to grow your business. When you partner with WSI, we will work with you to create the most effective and comprehensive content marketing strategy. We research, write and post articles that extend beyond your product information to include best practices, case studies, success stories, thought leadership, and more. Once you have delivered relevant content, you become a trusted resource making it easy for your customers to buy.
Digital Marketing Plan Needs Iterative Analysis
When you contact WSI Digital Marketing for your digital marketing plan you will be partnering with a team that manages what they measure. In order to maximise our clients’ return on investment from their internet marketing activities, our Digital Marketing Consultants will implement tracking systems and reports that will keep you informed of your progress. Our Consultants will be ready with advice and strategies that will help clients analyse results and make corrections, troubleshoot issues and solve problems and establish a measurement system.
Digital Marketing Plan Will Include Executive Account Management
Dedicated executive account management plans mean that clients can focus on their core business while our Consultants take care of their online platforms. Retain our services as your Digital Marketing Consultant and we will work with you to create your “lead generation,” “branding and retention” and “customer communication” plans.
If you want to learn more about our digital marketing plan and solutions, then contact us about a WSI Digital Marketing Plan.