Conversion Architecture – What is Conversion Architecture?
Conversion Architecture is a key part of the website design and build process. Conversion Architecture starts well before we begin to website design and well before we start to design web pages. Conversion Architecture starts by defining your business goals and your target audience in business terms and then ensuring that every element of your web site persuades visitors to take the desired actions that you have defined when planning your business goals and your target audience. It is a key part of the WSI Digital Marketing Lifecycle process that we use for website design for our clients.
Conversion Architecture elements include:
- Persuasive copy
- Calls to action
- Conversion tools
The guiding philosophy of Conversion Architecture for websites is that all websites must have a persuasive purpose, that is, what do you want visitors to do when they come to our website. Make it easy for them to do it by funnelling them through the right pages and process on your website. It is a helping process. So, building your site with Conversion Architecture in mind will result in more visitors doing what you want them to do online. This may be signing up for a free consultation, buying a new product or downloading a free resource from your website.
What Does Conversion Architecture Look Like?
WSI Digital Marketing has developed thousands of websites for a huge diverse range of clients across all industry sectors. A good focus on conversion architecture should aim to produce a converting page which from our years of experience will normally look like the diagram below:
As you can see, this is an easy to follow conversion architecture diagram that embodies what you want your website to do, how it should look and where you should place the key elements of your design. It also helps plot the process you want your visitors to follow when they land on this page.
Every business is different and every business has different goals and objectives. However, most businesses have some things in common and we can bring our years of experience to bear for your business.
WSI can help you define your business goals and then turn these into the best working website based on a well thought out conversion architecture.
We can help you make sure that your website is not just an online business card for your business but becomes an effective marketing engine for your business. Interested? Then give us a call on 01580 819529, contact one of our digital marketing consultants via the contact page or skype anthony.burke9