Develop a Complete Content Marketing Strategy In Content Marketing 2013 Part One we looked at some of the background and some futures of content marketing. In Content Marketing 2013 Part Two we are going to provide some practical steps that your business can take to make sure content marketing works for you. Businesses looking at content marketing as a means towards increased online credibility should put on a publisher’s hat. You need to create roles such as ‘chief content officer’ or ‘content strategist’. This function will work with your sales, solutions and marketing team to understand what your customers want and how you can make your content stand out. Look at ways to: Create an editorial calendar and prepare a strategy to update your content regularly Integrate your strategy across all content dissemination mediums including print, digital, and social media Create an inventory, identify and close gaps, and prepare a plan to reuse relevant content Prepare a … [Read more...]
Content Marketing 2013 Part One
By April 7, 2013 COMMENTS(0)Content Marketing in 2013 This is the first of two posts on content marketing. We witnessed an increased focus on content marketing in 2012. There was a marked rise in the number of small and medium businesses adopting integrated content marketing strategies to engage with current customers and potential prospects. We also saw increased adoption of trends such as responsive Web design, geo-tagging, targeted content distribution, propensity for visual content and emergence of integrated content marketing tools and techniques. We [predict that in 2013, we are likely to see these trends gain even more traction. The increase in the number of customer touch-points has introduced several new complexities for marketers. Content strategies will need to accommodate the multi-device ecosystem that consumers are using to access content. Irrespective of the device used, marketers need to develop content structures that enable an optimal viewing experience to content consumers. HTML5 is still a … [Read more...]
Understanding the Digital Landscape Part Two
By March 31, 2013 COMMENTS(0)The Reality of the New Digital Landscape We discussed the digital landscape in Part One of this blog post. Digital media has emerged as a reality that is continuously challenging marketers. Adopting and promoting an appropriate digital strategy is easier said than done. It requires a shift in the way marketing departments approach digital media and is a great way for your business to get the message out there, build your brand, drive more sales and communicate better with current customers and future prospects. We are sure that you have a business to run so here are some guidelines to help you successfully navigate the digital landscape: Clearly define your business goal – is your focus brand building or lead generation or both? Identify the channels that will help you achieve your goals Define your target audience Set the right expectations with stakeholders about what a digital strategy can achieve Integrate your offline and online strategy Provide engaging and … [Read more...]
Understanding the Digital Landscape Part One
By March 24, 2013 COMMENTS(0)Digital Landscape - An Evolution Progressing at a Phenomenal Pace Landscape gardening is a term that most people understand. Talk about digital marketing and the digital landscape and that is not always clear. What is the so called Digital Landscape? What does it mean to you? We describe the digital landscape as comprising of a mix of different technologies, platforms and channels. These include social networks, websites, email, mobile devices such as smartphones or tablets, videos, widgets, kiosks, and gaming consoles. These mediums help marketers to build relationships with consumers, publicise their brand, sell their products or services and communicate better with current clients and prospects. The Digital Landscape Evolution Digital marketing arrived on the scene more than 15 years ago but has evolved rapidly in the last couple of years. Social media has significantly transformed consumer behaviour. It has facilitated sharing of information with prospective buyers like … [Read more...]
Content Marketing Services in Sussex
By March 17, 2013 COMMENTS(0)Content Marketing 2013 So the year 2012 is now well and truly over and hopefully most of you have completed the final touches to your marketing plans for 2013 and are now in execution mode. The scope of what you can do is almost endless but if there are four things you should be focusing your time, effort and budget on, then this list will help you: content marketing social media mobile search Content Marketing for Your Business Is "Content King?" It certainly is and content marketing is the glue for all your social media, mobile and search plans. If you have 20 minutes spare over the next couple of weeks then I highly recommend that you watch Coca Cola’s two-part Content 2020 whiteboard video series. Content 2020 is Coca Cola's mission statement on how to move their organisation from "creative excellence" to "content excellence". This video series is a great watch and here is Part One of the Two Part Video Series At almost every networking and marketing … [Read more...]
Why Your Business Needs a Mobile Website
By February 24, 2013 COMMENTS(0)Mobile Website Design and Build Mobile devices like smartphones and tablet computers are changing the way we access the Internet. As they become more and more powerful the world becomes less reliant on the traditional PC for day to day tasks like communicating, browsing the web and shopping online. People are increasingly using smartphones to surf the web and the amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don't have a mobile website that is specifically optimised for mobile. What is the cost to your business if customers and potential prospects cannot access your business on the device of their choice? Mobile Traffic Numbers Looking at the numbers below means you should be seriously considering a mobile website version of your business website. In September 2009, 0.02% of web traffic came from mobile devices Today it is well over 10% and 20% - depending on what numbers you look at According to Google, it is … [Read more...]
Anthony Burke Presents to next FITN Meeting
By February 19, 2013 COMMENTS(0)Anthony Burke at the Next FITN Meeting in London Anthony Burke, Chief Technology Marketing Officer, at WSI Onlinebiz Digital Marketing has been invited to speak as guest speaker at the next Finance - IT - Net-Work (FITN) meeting at the Novotel Tower Hill Hotel in London. The FITN network was established in 2007 and is the youngest sibling of four related networks - The Net-Work, The Investment Network, The Pensions Network and the Women-in-Insurance Network. FITN Members come from the worlds of academia, consulting, insurance, IT and retail banking and share a passion in how technology can drive or encourage change in the world of financial services. The FITN meets regularly and hosts a series of seminars and social networking events for finance, consulting,insurance and academic professionals. Anthony Burke Bio Readers of this blog will be aware of Anthony Burke's Bio but is summarised here - Anthony Burke‘s main focus is to work with small and medium sized businesses to help … [Read more...]
