WSI Company History
WSI Onlinebiz Digital Marketing came about when Claravista Business Consulting Ltd joined the WSI Group of companies in 2009 and Anthony Burke opened the joint office in rural Sussex.
The WSI Group was established in the mid 1990’s in Toronto, Canada. For over 20 years, WSI has been developing profitable Internet Marketing Solutions and serving more than 80 countries worldwide with in excess of 1000 marketing consultants.
Since the beginning, WSI has been a market leader in helping businesses succeed online and has been a home for innovators where our international presence is uniquely multi-cultural, yet dedicated to meet the ever-changing needs of our clients anywhere. Because of our unique company structure and organisation, WSI Digital Marketing can think and act both local and global!
WSI and the early Internet Days
In the early days of the internet, WSI started off by providing simple, basic static websites that had little functionality and were really not much more than online brochures. Back then our Consultants were techies, client needs were lucid, and most websites were static information providers. As Internet usage evolved, and users started interacting with websites, WSI evolved and rapidly took control. We started working on ways to make our websites more dynamic and interactive which resulted in a major shift in the product and service portfolio WSI offered its clients. Techies were not enough – what clients needed were business partners who understood and could translate the Internet into business ‘speak’. WSI developed the Internet Business Analysis (IBA™), enabling WSI Consultants to help direct companies in making their websites and web presence more dynamic and productive.
WSI and the Next Generation Web
The next largest change came with the launch of search engines like Google and Yahoo who expanded the marketing opportunity for business with paid online advertising As the business world became more digitised and marketers moved their advertising dollars from traditional media to digital, WSI’s services adapted again to serve the Internet marketing needs of businesses.
WSI and the Social Mobile Web
Some of the biggest changes to the online industry have happened over just the last couple of years with the introduction of user- generated content through social media and changes in the mobile landscape due to Smartphones. But as these changes have emerged, WSI has strategically adapted to stay ahead of the curve and ensure our services help companies build brand, effectively communicate and do more business online.
Anthony Burke Founder of WSI Digital Marketing in Sussex
Anthony Burke, a Digital Marketing and Social Media expert, founded the WSI office in Sussex in 2009. WSI in Sussex is based in Etchingham and provides a full range of Digital Marketing Services including digital business strategy, web site design, search engine optimisation, pay-per-click management, optimised public relations, direct marketing, social media marketing, mobile marketing, email marketing, web-driven event marketing and video marketing.
WSI provides proven innovative Digital Marketing strategies and solutions to businesses in Sussex. Key to successfully delivering these solutions is the local and global WSI innovative marketing processes, people and technology.