The BCS, the Chartered Institute for IT, is sharing the stories of five information pioneers who have truly enabled the information society. Watch these videos and share your thoughts with us. We would love to hear from you. Here we bring you Ada Lovelace Information Pioneers: Ada Lovelace from Information Pioneers on Vimeo. … [Read more...]
29 Aug
Optimising eCommerce Sites for Search Engines
By August 29, 2011 COMMENTS(0)Online sales need online visibility! If your business relies on an eCommerce site, then you know it's important to appear in the organic search results ahead of your competitors; especially if your competitors are selling the same products online. Having top rankings for an eCommerce website is crucial for long term success in the online marketing world. On-Page Optimisation Optimising an eCommerce site isn't that different than optimizing any other type of web site. To make a page rank well in the organic search results, it needs a good title tag (that includes the keywords you're targeting); and good content on the page that includes the appropriate keywords. Here are some more tips for on-page optimization: Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. To achieve good keyword focus, limit yourself to just one or two keywords per content page. You can even create a page for each product in … [Read more...]
27 Aug
Conversion Architecture – Your Website Home Page / Landing Page
By August 27, 2011 COMMENTS(0)Conversion Architecture is the Key - Part 2 One initial question that all business website owners should ask themselves is - "Is Your Website Home Page / Landing Page an Entry Door or Deterring Exit? " When visitors come to the home page of your website or click on a PPC ad and reach your landing page, you have less than 8 seconds to make an impact. If you've integrated the best of all elements, from design to visual effect to copy and call to action in a clear, appealing and compelling manner, you stand a good chance they'll stay and browse for a bit. Maybe they'll even take the action you want them to. That would be Conversion Architecture working for you. If they leave in a hurry, they're almost never coming back. Be aware that since every website or landing page has its own unique purpose, you can't possibly apply an off-the-shelf blueprint to build it. We could list standard best practices and cite examples that worked well for others, but that is not a guarantee the same … [Read more...]
23 Aug
Five Geniuses that made the Digital Economy possible
By August 23, 2011 COMMENTS(0)The BCS, the Chartered Institute for IT and WSI Digital Marketing Why did WSI Digital Marketing join the BCS. Well for us, joining a professional body is all about being recognised by your industry and making yourself stand out from the crowd. BCS has a number of career recognition tools to help you as an individual or your company. Post nominal letters Help set yourself apart from your peers with internationally recognised BCS post nominal letters including MBCS and CITP (Chartered IT Professional). Internet register of Chartered IT Professionals and Fellows With your agreement, your name will be included on a public register, which is available through this website to potential clients and employers as a resource for finding current leading IT practitioners. Use of the BCS logo (Professional members and above only) Highlight your professionalism with the use of the BCS Member logos on all personal stationery, CV's or any form of written or electronic … [Read more...]
17 Aug
5 Genuises that made the Digital Economy possible
By August 17, 2011 COMMENTS(0)WSI Digital Marketing is a Member of the BCS, the Chartered Institute for IT Enhance your professionalism through the BCS BCS is the Chartered Institute for IT and is the leading professional body for IT, and have over 70,000 members worldwide. The BCS is building a strong network of IT practitioners, all committed to their professional development and to developing the potential of the IT profession in today’s connected world. Develop your career with the BCS BCS gives you access to services and benefits that will support you at every stage of your professional development; from post nominal letters (AMBCS, MBCS and FBCS) and career development tools, to the latest information resources and networking opportunities. The BCS, the Chartered Institute for IT, is sharing the stories of five information pioneers who have truly enabled the information society. Watch these videos and share your thoughts with us. We would love to hear from you. Here we bring you Sir Clive … [Read more...]
17 Aug
Blog Marketing and How to Market Your Blog
By August 17, 2011 COMMENTS(0)Blog marketing - You can’t just write a blog, you have to market it! Let’s face it, social media is certainly not a fad as once suspected to be. It is here to stay and blogs and blog marketing are at the very core of social media networks. As a successful business owner, you and the people at your company have a huge amount of great ideas and valuable information that can help your customers. Ranging from industry trends to the hottest inventions, cool new product features and never before service offers, you have so much to share with your target audience. Assuming that you have stepped on to the blogwagon and posted all this useful content, you have the potential to win your customers’ greater mindshare. There’s only one “if” – have you done what’s needed to make sure your blogging efforts are reaching your target audience? If you haven’t, start now! There are several tools that can help make blog marketing an efficient process. To name a few: RSS (Really … [Read more...]
9 Aug
WSI is a member of the BCS (The Chartered Institute for IT)
By August 9, 2011 COMMENTS(0)WSI Digital Marketing is a Member of the BCS, the Chartered Institute for IT Technology is changing our world so fast that it is important to keep up to date with all the latest information on the way these changes are impacting our daily lives and business. Technology is impacting the way businesses market themselves and especially their digital marketing strategy and plans. It is advances in technology that is driving the business agenda in ways not seen before Benefits of BCS Membership One of the ways we manage to try and keep on top of changes is through our membership of the BCS. The mission at the the BCS, the Chartered Institute for IT (formerly known as British Computer Society), is to enable the information society. The aim is to promote wider social and economic progress through the advancement of information technology science and practice. The BCS brings together industry, academics, practitioners and government to share knowledge, promote new thinking, inform the … [Read more...]
